12/25/2023 0 Comments Alice tao nyc![]() ![]() Liam Wojcik of Uncut magazine described the Ark’s initial viral video as ‘an utterly unique reimagining of a song so ridiculous that it’s almost meme-like – somehow, a group of fourteen-year-old boys transformed a terrible nineties club tune into a song that makes you want to gaze out of the window of a moving car and think about your future.’Īfter this initial viral fame, the Ark’s videos regularly garnered tens of thousands of views. Within a week, this shot to over sixty thousand, and The Ark’s subscriber count moved into the tens of thousands. ![]() After the video was shared on Twitter by popular beauty vlogger KieraLikesMakeup, the video surpassed ten thousand views within twenty-four hours of it being posted. One of the Ark’s videos went viral for the first time in October 2012 when they posted a cover of ‘Blue (Da Ba Dee)’ by Eiffel 65. ![]() That month, the Ark competed at a ‘battle of the bands’ competition in Rochester, ‘RochFest’, placing fifth. Early versions of later hits ‘Jinx, You Owe Me’ and ‘I Thought I Saw You Smiling’ were among the many original songs recorded in this school recording studio. Omondi was the primary lyricist and Kaga-Ricci was the primary composer and vocalist. In September 2012, Kaga-Ricci, Omondi, and Bird moved into Year 10 at St Thomas West and began recording their own original songs with the assistance of the music technician at St Thomas West, who allowed them use of the school’s one recording studio. Kaga-Ricci attributes these early pub night shows to building his confidence as a performer, however the Ark ceased these shows after the passing of Kaga-Ricci’s grandmother. In the summer of 2012, The Ark began performing weekly at the pub local to Kaga-Ricci’s home. Their first video was a live cover of ‘Losing Streak’ by Eels, recorded in Kaga-Ricci’s garage.įor several months that followed, the Ark posted at least three videos per month, averaging two hundred views per video. That same year, the trio launched a YouTube channel under the name thearkplaysstuff. The name of the band, ‘The Ark’, was conceptualised by Kaga-Ricci, who got the inspiration for the name from what was his favourite Bible story as a child, Noah and the Ark. They began by creating and recording inventive covers of existing songs before moving on to their own original material. Kaga-Ricci, Omondi, and Bird began their musical career by forming a band when they were in Year 9 at St Thomas West Comprehensive School in Spring 2012. History School and YouTube origins (2012) 1.5 Joan of Arc and ‘The Ark Tour’ (2015-present).1.3 A Place Like This and UK tour (2013-2014).1.2 Discovery by Fort Records and EPs (2013). ![]()
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